It’s been mulling around in my head whether or not to start a blog. The main point I came back to is I needed a really solide reason to start one. Rather than just pointing at news articles I find interesting or spouting off an opinion, there had to be a compelling value to creating yet another blog.
Well, the reason just came: create a resource that our publisher partners can actually get value from. Articles that help them figure out how to tame the Internet beast. Views of the marketplace that we can provide because we live with one eye on the Internet and one eye on traditional newspaper publishing. Links to things that seem to be working for others. And ok, maybe an opinion or two.
Let’s see where it goes.
