A survey just released by NNN (Newspaper National Network) has some clues how to balance content between your print edition and your website.
In their phone survey, 81% of newspaper website users also read the printed newspaper in the last 7 days. “Crossover users,” as they’re called, love both their print edition and newspaper website. They visit their newspaper website to access breaking news (96%), find articles seen previously (85%), and to find things to do/places to go (72%).
Here’s the study press release:
New Study Finds Significant Crossover in Newspaper Readership and Usage of Newspaper Websites
