Cynicism? Not in my home town
A publisher of a small newspaper illustrates why big media doesn’t get it, and why the town newspapers will always be there.
It’s all about the relationship between the small town newspaper and the community. It’s a personal relationship, and relationship with history. Something big media has removed themselves from.
Entries from March 2008
March 6, 2008
Cynicism? Not in my home town
March 5, 2008
MUSINGS: Changes in the newspaper industry – Mount Vernon – Libson Sun – www.mtvernonlisbonsun.com
MUSINGS: Changes in the newspaper industry – Mount Vernon – Libson Sun – www.mtvernonlisbonsun.com
Small town newspapers are doing just fine, thank you. Why?
1. Relatively inexpensive way for marketers to reach an extremely geographically targeted locale.
2. A way for people to keep in touch with, and feel part of, their communities.
3. A professional news digest about [...]
March 4, 2008
News and Media US Website Visits Up Sharply – Coming home…
News and Media US Website Visits Up Sharply – MarketingVOX
What do people want after gorging themselves on MySpace, Blogger and AddictingGames.com? A good, healthy portion of professionally written news content.
Don’t forget what makes newspapers special – journalistic standards. It’s like comfort food – it doesn’t excite like French cooking, but you come back to it [...]
